When Dell approached us to transform their DOOH campaign for Outernet’s vast wraparound screens, I lead the project from end-to-end.

Working across creative and production, I managed the client relationship, collaborated with external freelance talent, and directed the visual approach to ensure the campaign fully leveraged Outernet’s immersive, large-scale environment.

In addition to leading the creative vision, I was hands-on throughout the production process — art directing and building the final execution using After Effects and Cinema 4D. The result was a campaign designed specifically for Outernet’s unique spatial canvas, transforming standard DOOH assets into a fully immersive brand experience. Video coming soon!