I am a brand-led Creative Director and multidisciplinary design leader with over 15 years of experience delivering high-impact motion, design, and content for global brands. I specialise in shaping creative vision from concept through to execution, ensuring work is not only visually compelling but strategically aligned with brand and business objectives.

My background combines hands-on creative expertise with senior-level leadership, spanning motion design, 3D, and emerging technologies. I have deep experience across Adobe Creative Cloud and Cinema 4D, alongside a strong understanding of the full production pipeline. This allows me to lead teams effectively while maintaining creative and technical excellence.

I am continually evolving creative workflows, integrating next-generation tools and real-time technologies and leveraging AI platforms to enhance ideation, speed, and creative output at scale.

What I Bring...

Creative leadership and team direction, with a proven ability to manage multiple projects, mentor and develop junior designers, and deliver consistently under tight deadlines.

Strategic brand experience, producing and overseeing work for leading global brands including Lexus, British Gas, Coca-Cola, Argos, Heinz, Apple, Vodafone, TalkTalk, and Virgin Money.

End-to-end creative ownership, from concept development and pitch through to final delivery, including art direction of shoots and leadership of large-scale rebranding launches.

Cross-agency collaboration, working closely with external partners, stakeholders, and production teams to align creative vision and execution.

Multi-platform content expertise, delivering bespoke video and motion solutions across broadcast, digital, social, immersive experiences, and DOOH.

Driven by a passion for craft, innovation, and storytelling, I thrive on building strong creative cultures and bringing ambitious ideas to life through thoughtful design and compelling motion-led experiences.