Visit California

Visit California 2 day domination at Outernet. To amplify the experential activation, we transformed Now Trending into an immersive gaming destination. Transporting guests back to the 80’s to play California Games on our huge digital screens. Taking inspiration from the game to fully immerse guests and utilising AI to build out our characters and California Games world.

Concept & Creative Directon for Now Trending - Kerry Akif

Creative Lead for Outernet - Kerry Akif

Animation - Tom Boothby

Audio - Bill Brooks