Goal Rush

Goal Rush transforms The Now Building into a vibrant, stadium-inspired digital playground where guests step into the feeling of a World Cup summer.
Using our new point-and-shoot technology, guests become the stars of the show.
It’s football reimagined through colour, celebration, sound, energy, inclusivity and summer joy.

I wanted guests to feel the anticipation of walking into a stadium, the roar of a crowd after a goal, the togetherness of global football culture, the joy of summer holidays and the excitement of playing on the big screen. Not just a game but a shared spectacle.

The visual language is Inspired by the vibrant palette of the FIFA World Cup visual identity, Mexican summer colour culture, and playful Stylised characters.

Football meets immersive art meets next-gen gaming.

Concept & Creative Director - Kerry Akif

Animation - Debbie Ang, Goh Jing Min, Murat Kilic, Tom Boothby

Audio - Echoic